This course explores the theory and principles of marketing, providing an overview of the process of taking a product or service to market and promoting it. The course covers the main concepts needed to understand the critical role marketing and communication play in the world of business and nonprofit organizations. Topics include product/service marketing and development, marketing communications, market analysis, segmentation, consumer behavior, pricing strategies, and distribution channels. Students will also examine marketing ethics, including a section grounded in Catholic Social Teaching that addresses questions of truthfulness in advertising, respect for consumer dignity, and the social responsibilities of marketers